See below for links to articles/videos about the campaign:
http://www.moviemarketingmadness.com/blog/2008/07/17/movie-marketing-madness-the-dark-knight/
http://www.alternaterealitybranding.com/tdk_sxsw/
http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/
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